Alessi — Toru PV-TORU | 80×130 cm display window banner

There is a visual grammar specific to great design brands, made up of carefully studied proportions, surfaces that capture the light, and messages that speak first to the eyes and then to the mind. Alessi's Toru Window Banner belongs to this tradition: an 80×130-centimeter display panel printed in four-color process on both sides, coated on both faces with a matte laminate that delivers color depth without unwanted reflections, capable of transforming a shop window into a statement of intent. The graphic project was created within Alessi's visual communication system, the same creative workshop that for decades has translated the philosophy of the Crusinallo Factory of Dreams into imagery. The Toru collection represents one of the most recent chapters in this story: a merchandising item conceived not as a simple advertising support, but as a coherent extension of the brand's aesthetic language, where even the material - 250-gram matte coated paper - is a quality choice rather than a compromise. At Stilmobili, we chose this banner because we believe the customer experience begins long before they cross the threshold. A carefully arranged shop window, with tools conceived by those who live and breathe design every day, is already an act of hospitality. Toru is ideal for stores, showrooms, and exhibition spaces that want to communicate with the same elegance as the products they represent. Project notes: the banner is mounted on two metal rods with a 3/5 mm cross-section, with integrated eyelets and two included tension springs for stable, quick installation. The packaging - a cardboard tube with cap and label - protects it during transport and storage between installations.