Alessi — Menhir PV-BANMNHR | Display window banner for collection display

There is something primordial in the name chosen for this visual communication tool: Menhir, like the great prehistoric monoliths that marked the territory, guided the eye, and declared a presence. Alessi's Menhir Window Banner brings the same silent strength to the storefront - vertical, imposing, unmistakable. An 80×120 cm format that occupies the space with authority, printed double-sided with identical graphics on 200/250 gsm matte coated paper, laminated on both surfaces for a sober and refined material finish, far removed from any excessive gloss. The project belongs to the Alessi Merchandising system, that constellation of display elements designed to translate the identity of one of the world's most recognizable design brands into physical space. Every construction detail is carefully considered: two metal rods with a 3/5 mm cross-section fixed at the head and foot, two tension springs inserted into the tube to ensure flatness and stability, and eyelets created through creasing and gluing. Nothing is left to chance, because even a display element must meet the quality standards Alessi imposes on every object bearing its name. At Stilmobili, we have chosen the Menhir Banner as the preferred tool for enhancing window displays dedicated to Alessi collections, convinced that the customer experience begins long before entering the store. It is designed for showrooms, concept stores, and retail spaces that do not want to compromise visual consistency, even in temporary communication elements. The cardboard tube packaging with cap and label facilitates storage and transport, preserving the print quality intact until installation.