Alessi — Grow Watch AL26004 | White polyurethane wristwatch

There is something organic about the way Grow Watch sits on the wrist: its white polyurethane case has the soft, compact consistency of a material that seems to have grown around the form rather than been worked. The absolute white erases every visual hierarchy, allowing the shape - round, essential, almost sculptural - to engage with the skin. A watch that does not merely tell the time, but expresses a certain way of interpreting it: without urgency, with grace. The project bears the signature of Andrea Morgante and SHIRO STUDIO, a Milanese architecture and design studio with a rare sensitivity for treating synthetic materials as though they were noble matter. Morgante has always worked on the boundary between biological form and contemporary rigor, and Grow Watch is a precise synthesis of the two: the name itself - "to grow" - reveals an almost natural inspiration, as if the object had developed according to its own logic, autonomous and silent. Listed in the Alessi catalog as a discontinued item, Grow Watch belongs to the category of objects that collectors recognize immediately: pieces that stop being produced and become records of a particular period of taste. We chose it for those who consider an accessory a conscious gesture of style, not a statement of ostentation. It is ideal as a thoughtful gift, or for anyone who wants something on their wrist that starts a conversation. Project notes: white polyurethane case, diameter 4.5 cm. Net weight 340 g. Alessi collection, autumn/winter range. Item classified as discontinued.